SEO involves a wide range of measures, and tailoring the semantic core of the site is one of the main points. Typically, the formation of semantics begins with a check of keywords. That is, at the first stage, you need to find out which queries in Google are significant in your theme and what search volume they have. Further, this data will help to analyze the keywords of the site and develop a strategy for creating efficient content. This content benefits both your audience and yourself. Selling texts, expert articles, information materials are aimed at attracting new customers, working with a warm audience, positioning a brand in the market, and among competitors, motivating regular clients.
It is the analysis of queries that allows you to find and use points of contact with your audience, expand it, and even occupy a new niche. At the user level, you can check the frequency of keywords yourself, or you can contact us for expert help.
To figure out how to find out the number of requests in Google, it is worth understanding what kind of queries they are and what distinguishes them. Therefore, let us turn to terminology.
Search query (keyword, key, or search request) is a word or phrase used to search for the necessary information, including goods and services. A search request may contain the name of a product, service, topographic index (city, district, street, metro station). Also, there can be an indication related to price (buy, order, expensive, cheap, sale, discounts, etc.), and specific information in a niche of your business (material, terms, warranty, delivery, etc.). Thus, depending on the purpose, we can divide all keyword queries into informational, navigational, and commercial (transactional).
Each keyword has a frequency characteristic, that is, how many times a user has requested it during a period. By the search volume, there are high-, medium- and low-frequency keyword queries.
High-frequency queries. They are usually the most common. For example, “plastic windows”, “hot tours”, “shoe store”. The number of high-frequency queries per month varies from source to source. Some cite more than 3,000 requests per month, others – more than 10,000. Website promotion based exclusively on high-volume keywords is a long, costly, and not always effective process.
Medium frequency. These requests are used up to 3000 times a month. Relying on various mid-frequency keys, you can quickly increase site traffic and grow its position in Google.
Low-frequency queries. These include requests ranging from 1 to 1000 per month. Such requests are varied and not always obvious. Qualified work with a large volume of low-frequency queries allows you to promote your website.
I consider the most effective strategy for website promotion based on the semantic core, taking into account all three types of keys in different proportions. The optimal ratio depends on the characteristics of goods and services, region, seasons, and many other factors.
Thanks to a particular Google tool, as well as various online services, keyword checking is available to every user of the internet with no difficulties.
But the interpretation of the results already requires special knowledge.
The easiest way to see the number of requests to Google is through the Google Ads platform. To do this, you need to sign in to your Google Ads account or register a new one. Next, go to the tool named Google Keywords Planner. Enter one or several search terms in the search box and select a timespan: a month, two, or a season (if it is relevant for your business). After that, you will see the volume of keywords, as well as the minimum and maximum cost per click. The advantages of checking keywords in Google Ads include free access and an interface that is easy to figure out. Of the shortcomings, we note the amount of time, since the tool tracks only exact matches of keywords. This means that similar keywords like “buy a wedding dress” and “buy a dress for a wedding” must be registered separately.
Some services allow you to check the keyword frequency in bulk with one request. A popular tool for this is the Key Collector program. This is a licensed application with paid plans. It involves not only collecting keywords but also determines their cost, selects relevant pages, and gives recommendations for crosslinking. In total, a keyword or phrase is rated approximately through 70 parameters.
The next step after collecting keyword base in Google or with the help of other tools is the formation of the semantic core of the site. Here it is essential to consider which of the existing pages are the most effective and which keywords are in use on them. You also need to analyze the semantic core of competitors and compare these data. A competently conducted analysis is the foundation for all further forecasting.
Only an accurate forecast will allow you to get traffic quickly and save your budget. To do this, based on the forecast, you need to develop a plan for optimizing the website, focusing on your goals. It can include creating new pages with SEO-friendly content, editing texts on existing pages, or developing a website from scratch. This process can bring results quickly enough, but due to the constant variability of the Google search algorithms themselves, you need to work on SEO permanently.